Vision

How Music World’s Scale and Size Were Inspired by Iconic Global Destinations

By Harmony B.

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June 19, 2024

At Music World, every design decision has been carefully crafted to strike the perfect balance between creativity, functionality, and guest experience. By studying some of the world’s most iconic destinations, we will create a destination that captures the best of global innovation while offering Heroes (our Guests) an intimate and immersive experience.

After extensive research, we decided that Music World will span 130 acres, which is approximately the size of an average university campus. This thoughtful size will provide the ideal blend of spaciousness and walkability, ensuring Heroes can fully immerse themselves in the magic of music and time travel.

Inspired by Iconic Destinations

Our design process began by analyzing renowned global landmarks such as:

Central Park, NY (843 acres): A timeless example of urban design, offering space for interaction and relaxation.
The Gardens of Versailles, France (2,000 acres): Famous for its grandeur and meticulous design, showcasing the art of balance and harmony.
Times Square, NY (3 acres): A compact yet vibrant space that demonstrates how impactful design can thrive in small areas.

These destinations taught us how to create spaces that encourage engagement, inspiration, and connection. Music World will integrate these lessons into a unique experience centered around music, culture, and human connection.

Town Sizes: Intimate and Immersive

Each town in Music World will cover 10 acres, which is approximately the size of two average city blocks in New York. This intimate scale ensures that each town is large enough to include immersive, interactive experiences while remaining walkable and easy to explore.

Within these 10 acres, 3 acres will be dedicated to immersive attractions, allowing Heroes to step into iconic musical eras, participate in hands-on activities, and connect with the cultural legacies of each decade.

A Walkable, Immersive Experience

By designing Music World to cover 130 acres, we will ensure that Heroes have enough space to explore without feeling overwhelmed. The size is carefully calibrated to balance variety and accessibility, enabling Guests to visit multiple towns in a single trip while always discovering something new.

The layout will allow Heroes to move seamlessly between eras, from the jazz-filled streets of Chicago in the 1920s to the vibrant nightlife of Ibiza in the 2020s. Thoughtfully designed pathways will connect the towns, encouraging exploration while preserving the distinct atmosphere of each era.

Plenty of Ways to Explore

Heroes will have the flexibility to experience Music World at their own pace. Guests can choose to cover the entire destination in one day, exploring highlights across all 11 towns, or they can spend an entire day in just one town, fully immersing themselves in the culture, music, and activities of a single era. Whether racing through the decades or diving deep into one, there will be plenty of adventure and excitement for everyone.

From interactive performances to immersive productions, Music World will offer countless ways to engage with music and history. Every corner of the destination will be filled with opportunities to create memories, making it a place Heroes will want to visit again and again.

A Destination Designed for Growth

The decision to use 130 acres for Music World reflects our commitment to creating a world-class destination that feels expansive yet personal. This size allows us to provide Heroes with a rich variety of experiences while maintaining the flexibility to adapt and expand in the future.

Our 10-acre towns are designed to maximize both functionality and immersion. Whether Heroes are performing on stage, exploring interactive studios, or strolling through meticulously recreated streets, they will find themselves fully immersed in the music, culture, and spirit of the time.

A World Where Every Acre Tells a Story

At Music World, every acre will serve a purpose. From interactive attractions to immersive experiences, every space is designed to inspire joy, connection, and discovery. By drawing inspiration from the best destinations in the world and incorporating the intimacy of university campuses and city blocks, we will create a destination that feels expansive yet personal, innovative yet timeless.

Music World: Be Happy.

Harmony B.

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Brass, Beats, and Bold Spirits: Chicago 1920s at Music World

When Music World opens its gates, guests will be transported to one of the most electrifying eras in music history—Chicago in the 1920s. This iconic decade will come alive, immersing every hero who enters in the heart-pounding rhythms of jazz, the bold freedom of the flapper era, and the undeniable spirit of Will.

In this vibrant town within Music World, guests will stroll down bustling streets lined with speakeasies, vintage theaters, and lively dance halls. The air will be filled with the sounds of brass instruments, soulful singers, and the infectious energy of improvisational jazz. Every corner will pulse with life, echoing the determination and resilience that defined Chicago in this transformative decade.

Will is the guiding virtue of this town—the force that kept musicians pushing boundaries, dreamers building their futures, and dancers moving even when times were tough. Guests will feel that same drive as they experience hands-on music sessions, step onto a recreated 1920s stage alongside jazz greats, or learn the Charleston from lively Captains leading the crowd.

The streets will tell stories—from the roaring triumphs of artists like Louis Armstrong to the daring spirits who brought music into hidden speakeasies. Each building will carry its own history, with vintage facades brought to life through 3D-printed designs, crafted sustainably to honor both the past and the future.

Guests will not only listen to music—they will become part of it. Whether swinging to a big band under golden lights, sipping a vintage-inspired cocktail while hearing a saxophone solo, or making their own beat in an interactive rhythm workshop, every experience will ignite their inner Will—to create, to move, and to never stop dreaming.

Chicago 1920s will be more than a tribute to jazz; it will be a celebration of resilience, creativity, and the enduring power of music to push us forward. In Music World, the spirit of Will will inspire every hero to take their next step—on the dance floor and in life.