Vision

How Music World’s Scale and Size Were Inspired by Iconic Global Destinations

By Harmony B.

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June 19, 2024

At Music World, every design decision has been carefully crafted to strike the perfect balance between creativity, functionality, and guest experience. By studying some of the world’s most iconic destinations, we will create a destination that captures the best of global innovation while offering Heroes (our Guests) an intimate and immersive experience.

After extensive research, we decided that Music World will span 130 acres, which is approximately the size of an average university campus. This thoughtful size will provide the ideal blend of spaciousness and walkability, ensuring Heroes can fully immerse themselves in the magic of music and time travel.

Inspired by Iconic Destinations

Our design process began by analyzing renowned global landmarks such as:

Central Park, NY (843 acres): A timeless example of urban design, offering space for interaction and relaxation.
The Gardens of Versailles, France (2,000 acres): Famous for its grandeur and meticulous design, showcasing the art of balance and harmony.
Times Square, NY (3 acres): A compact yet vibrant space that demonstrates how impactful design can thrive in small areas.

These destinations taught us how to create spaces that encourage engagement, inspiration, and connection. Music World will integrate these lessons into a unique experience centered around music, culture, and human connection.

Town Sizes: Intimate and Immersive

Each town in Music World will cover 10 acres, which is approximately the size of two average city blocks in New York. This intimate scale ensures that each town is large enough to include immersive, interactive experiences while remaining walkable and easy to explore.

Within these 10 acres, 3 acres will be dedicated to immersive attractions, allowing Heroes to step into iconic musical eras, participate in hands-on activities, and connect with the cultural legacies of each decade.

A Walkable, Immersive Experience

By designing Music World to cover 130 acres, we will ensure that Heroes have enough space to explore without feeling overwhelmed. The size is carefully calibrated to balance variety and accessibility, enabling Guests to visit multiple towns in a single trip while always discovering something new.

The layout will allow Heroes to move seamlessly between eras, from the jazz-filled streets of Chicago in the 1920s to the vibrant nightlife of Ibiza in the 2020s. Thoughtfully designed pathways will connect the towns, encouraging exploration while preserving the distinct atmosphere of each era.

Plenty of Ways to Explore

Heroes will have the flexibility to experience Music World at their own pace. Guests can choose to cover the entire destination in one day, exploring highlights across all 11 towns, or they can spend an entire day in just one town, fully immersing themselves in the culture, music, and activities of a single era. Whether racing through the decades or diving deep into one, there will be plenty of adventure and excitement for everyone.

From interactive performances to immersive productions, Music World will offer countless ways to engage with music and history. Every corner of the destination will be filled with opportunities to create memories, making it a place Heroes will want to visit again and again.

A Destination Designed for Growth

The decision to use 130 acres for Music World reflects our commitment to creating a world-class destination that feels expansive yet personal. This size allows us to provide Heroes with a rich variety of experiences while maintaining the flexibility to adapt and expand in the future.

Our 10-acre towns are designed to maximize both functionality and immersion. Whether Heroes are performing on stage, exploring interactive studios, or strolling through meticulously recreated streets, they will find themselves fully immersed in the music, culture, and spirit of the time.

A World Where Every Acre Tells a Story

At Music World, every acre will serve a purpose. From interactive attractions to immersive experiences, every space is designed to inspire joy, connection, and discovery. By drawing inspiration from the best destinations in the world and incorporating the intimacy of university campuses and city blocks, we will create a destination that feels expansive yet personal, innovative yet timeless.

Music World: Be Happy.

Harmony B.

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Transforming Lives with Virtues: The Heart of Music World’s Experience

At Music World, we believe that every person who steps into our destination is part of a grand, inspiring journey. That’s why we’ve chosen to call our guests “Heroes” and our employees “Captains.” These titles aren’t just words—they reflect the roles, values, and experiences that make Music World a truly unique and transformative destination.

Why Our Guests Are Heroes

In every epic tale, the hero is the one who embarks on an adventure, facing challenges and discovering new worlds. At Music World, our guests are the brave adventurers who step into a journey through time and music, embracing the unknown and exploring the wonders of the past, present, and future.

Bravery to Explore: Guests are called Heroes because they have the courage to step into a world of immersive experiences, traveling back in time to iconic decades and stepping onto legendary stages alongside virtual music icons.
Adventurous Spirit: Heroes are not passive observers—they are active participants in the story of Music World. They uncover hidden treasures, interact with immersive narratives, and create unforgettable memories.
Inspiration and Growth: Like the heroes of every great story, our guests leave Music World transformed, taking home not just memories but also lessons, inspiration, and joy.

We honor our guests as Heroes because they are the heart of Music World’s story—brave enough to embark on a journey that celebrates music, culture, and connection.

Why Our Employees Are Captains

Every hero needs a guide, a trusted companion who helps them navigate their journey. At Music World, our employees are called Captains because they take our Heroes on a special adventure, ensuring their experience is seamless, enjoyable, and inspiring.

Guides on the Journey: Captains are the storytellers, educators, and facilitators who bring the magic of Music World to life. They lead our Heroes through immersive experiences, helping them discover the stories, virtues, and beauty woven into every corner of the destination.
Stewards of Joy and Harmony: Captains embody the values of Music World, creating an environment that is welcoming, uplifting, and harmonious. Their mission is to ensure that every Hero feels valued and inspired.
Creators of Unforgettable Moments: From offering personalized guidance to sharing the rich history of Music World’s time-travel towns, Captains play a vital role in crafting the moments that make every visit extraordinary.

Our Captains are more than employees—they are leaders who take pride in guiding Heroes on their journey through the magic and wonder of Music World.

The Journey of Music World

At Music World, the relationship between Captains and Heroes is at the core of our vision. Together, they embark on a journey that celebrates life, music, and the power of connection.

A Shared Adventure: Heroes and Captains work together to create a dynamic and interactive experience, where every moment is filled with discovery and joy.
A Legacy of Inspiration: By honoring guests as Heroes and employees as Captains, we foster a sense of purpose, pride, and connection that extends beyond Music World’s walls.
A Celebration of Bravery and Leadership: This journey is about more than entertainment—it’s about celebrating the bravery to explore, the leadership to guide, and the joy of experiencing something truly unique.

Heroes and Captains: Building a World of Wonder

The titles of Heroes and Captains aren’t just about roles—they’re about honoring the spirit of Music World. Heroes represent the courage to dream, explore, and connect, while Captains embody the dedication to guide, inspire, and uplift.

Together, Heroes and Captains create the magic of Music World, building a destination where every moment is an adventure, every interaction is meaningful, and every guest leaves with a story to tell. At Music World, we celebrate the bravery of Heroes and the leadership of Captains, knowing that both are essential to the journey we share.