Action, Vision

Feel the Rhythm of 1920s Chicago at Music World

By Harmony B.

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February 11, 2025

A new era is about to be reborn. Future guests at Music World will step into the heart of 1920s Chicago, where jazz fills the air, hidden speakeasies thrive, and the energy of the Roaring Twenties comes alive. This is not just a history lesson—it’s a time-travel experience where visitors will live, dance, and explore one of the most transformative decades in music and culture.

A City of Music, Mystery, and Glamour

As visitors walk through the streets of 1920s Chicago at Music World, they will be surrounded by neon-lit theaters, grand ballrooms, and vintage taxis that make them feel as if they’ve traveled back in time. The vibrant energy of the Jazz Age will echo through every corner, immersing guests in the very essence of the era.

One of the most anticipated experiences will be the live jazz performances. Music will pour from grand stages, intimate clubs, and lively street corners, just as it did in the days of Louis Armstrong, King Oliver, and Bessie Smith. Every performance will transport guests to a time when jazz wasn’t just music—it was a movement that changed the world.

Beyond the music, fashion and nightlife will take center stage. Guests will be encouraged to dress the part, embracing the bold elegance of flapper dresses, dapper suits, and feathered hats. Exclusive Roaring Twenties gatherings, dance halls, and underground lounges will offer a glimpse into the glitz, glamour, and excitement that defined the decade.

Unlocking the Secrets of the Jazz Age

The 1920s were a time of rebellion, and Chicago was the city of hidden adventures. Music World will bring this thrilling history to life with secret speakeasies tucked behind unmarked doors. Guests will have to find the entrance, say the right password, and step into a world where jazz plays late into the night, and the spirit of the era is alive in every detail.

The famous Chicago Theatre will also play a major role, showcasing live performances that capture the essence of entertainment in the Roaring Twenties. Whether it’s a dazzling jazz performance or an era-inspired variety show, guests will witness firsthand the magic that made Chicago the epicenter of culture and creativity.

Why 1920s Chicago?

Music World is building Time Travel Towns that capture the most influential decades in music history. The 1920s were more than just a moment—they were a revolution. Jazz exploded onto the scene, changing the way people experienced music, dance, and nightlife forever. Chicago was at the center of it all, making it the perfect place to relive one of the most thrilling decades in history.

As the grand opening of 1920s Chicago at Music World approaches, anticipation is building. Soon, guests will step back in time, dancing to the rhythm of jazz, unlocking the secrets of the Prohibition era, and living the magic of a decade that still inspires the world today.

The past is calling—are you ready to answer?

Harmony B.

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The Thoughtful Process Behind How Music World Selects Its Architects: Crafting a Destination of Music, Proportions, and Sustainability

Creating Music World, a destination where music, immersive experiences, and timeless design converge, requires more than skilled architects—it demands visionaries who can transform an extraordinary concept into a breathtaking reality. Our rigorous selection process ensures that every architect we hire meets our strict criteria and embodies the values that define Music World: sustainability, harmony, and a focus on human-centric design.

A Vision Rooted in Proportions and Storytelling

Music World is not simply a destination; it’s an immersive journey through music and time, where every structure tells a unique story. Inspired by classical principles like the golden ratio (1:1.618), the design of Music World is rooted in proportions that resonate with the human experience. Each building and town is meticulously crafted to create harmony between beauty and function, ensuring every space feels welcoming, balanced, and awe-inspiring.

Our architects must align with this vision, crafting spaces that evoke wonder while reflecting the era and cultural essence of each of Music World’s immersive towns. From the grand 20-acre Versailles-inspired gardens to the intricately designed towns representing 11 decades of music, every detail must contribute to an overarching narrative.

Criteria and Expectations Before Hiring Architects

The architects we hire are carefully evaluated against a set of rigorous criteria to ensure they are not only capable but also aligned with Music World’s mission. These criteria include:

Design Philosophy:
Architects must demonstrate a commitment to human-centric design principles. Their work should emphasize storytelling, historical context, and the ability to create spaces that engage and inspire visitors.
Sustainability Expertise:
Candidates must have a proven track record of incorporating sustainable practices into their designs, including the use of eco-friendly materials, energy-efficient technologies, and renewable energy solutions such as solar integration and 3D-printed structures.
Mastery of Proportions:
An understanding of the golden ratio and its application in architecture is critical. We prioritize architects who can design spaces that feel harmonious and proportional, resonating with the human experience.
Collaborative Spirit:
Music World is a multidisciplinary project that involves artists, historians, engineers, and designers. Architects must be excellent communicators and collaborators, able to seamlessly integrate their vision with that of the broader team.
Innovative Thinking:
We seek architects who can push creative boundaries while staying true to Music World’s timeless principles. Their designs should strike a balance between tradition and modern innovation, offering fresh perspectives that enhance the visitor experience.

The Selection Process

The hiring process for architects at Music World is structured to identify individuals who meet these criteria and exceed our expectations.

Initial Screening:
We begin by reviewing portfolios to identify architects who have worked on culturally significant projects, public spaces, or historic restorations. Particular attention is given to those who excel in creating interactive, human-focused environments such as museums, concert halls, and gardens.
Philosophy Alignment:
We evaluate candidates’ design philosophies to ensure they align with Music World’s values. Architects must demonstrate a deep understanding of sustainability, storytelling, and the golden ratio in their work.
Design Challenge:
Finalists participate in a design challenge, where they create a conceptual design for a specific aspect of Music World, such as a pavilion or town inspired by a particular decade. This allows us to assess their creativity, technical skill, and ability to translate our vision into tangible designs.
Interviews and Collaboration:
During interviews, we assess not only their technical expertise but also their ability to collaborate within a dynamic, multidisciplinary team. Strong communication skills and a collaborative spirit are essential.

Building the Future of Music World

By adhering to these rigorous criteria and expectations, we ensure that every architect we hire contributes to the creation of a cohesive, immersive, and inspiring destination. Music World is not just a collection of structures—it’s a symphony of design, sustainability, and storytelling. Together with our architects, we are creating a destination where music, history, and design harmonize to provide unforgettable experiences for every Hero who steps through our gates. Music World is not just a destination; it’s a journey that celebrates creativity, connection, and the timeless power of human-centered design.