
Brass, Beats, and Bold Spirits: Chicago 1920s at Music World
When Music World opens its gates, guests will be transported to one of the most electrifying eras in music history—Chicago in the 1920s. This iconic decade will come alive, immersing every hero who enters in the heart-pounding rhythms of jazz, the bold freedom of the flapper era, and the undeniable spirit of Will.
In this vibrant town within Music World, guests will stroll down bustling streets lined with speakeasies, vintage theaters, and lively dance halls. The air will be filled with the sounds of brass instruments, soulful singers, and the infectious energy of improvisational jazz. Every corner will pulse with life, echoing the determination and resilience that defined Chicago in this transformative decade.
Will is the guiding virtue of this town—the force that kept musicians pushing boundaries, dreamers building their futures, and dancers moving even when times were tough. Guests will feel that same drive as they experience hands-on music sessions, step onto a recreated 1920s stage alongside jazz greats, or learn the Charleston from lively Captains leading the crowd.
The streets will tell stories—from the roaring triumphs of artists like Louis Armstrong to the daring spirits who brought music into hidden speakeasies. Each building will carry its own history, with vintage facades brought to life through 3D-printed designs, crafted sustainably to honor both the past and the future.
Guests will not only listen to music—they will become part of it. Whether swinging to a big band under golden lights, sipping a vintage-inspired cocktail while hearing a saxophone solo, or making their own beat in an interactive rhythm workshop, every experience will ignite their inner Will—to create, to move, and to never stop dreaming.
Chicago 1920s will be more than a tribute to jazz; it will be a celebration of resilience, creativity, and the enduring power of music to push us forward. In Music World, the spirit of Will will inspire every hero to take their next step—on the dance floor and in life.
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At Music World, we believe that every person who steps into our destination is part of a grand, inspiring journey. That’s why we’ve chosen to call our guests “Heroes” and our employees “Captains.” These titles aren’t just words—they reflect the roles, values, and experiences that make Music World a truly unique and transformative destination.
Why Our Guests Are Heroes
In every epic tale, the hero is the one who embarks on an adventure, facing challenges and discovering new worlds. At Music World, our guests are the brave adventurers who step into a journey through time and music, embracing the unknown and exploring the wonders of the past, present, and future.
- Bravery to Explore: Guests are called Heroes because they have the courage to step into a world of immersive experiences, traveling back in time to iconic decades and stepping onto legendary stages alongside virtual music icons.
- Adventurous Spirit: Heroes are not passive observers—they are active participants in the story of Music World. They uncover hidden treasures, interact with immersive narratives, and create unforgettable memories.
- Inspiration and Growth: Like the heroes of every great story, our guests leave Music World transformed, taking home not just memories but also lessons, inspiration, and joy.
We honor our guests as Heroes because they are the heart of Music World’s story—brave enough to embark on a journey that celebrates music, culture, and connection.
Why Our Employees Are Captains
Every hero needs a guide, a trusted companion who helps them navigate their journey. At Music World, our employees are called Captains because they take our Heroes on a special adventure, ensuring their experience is seamless, enjoyable, and inspiring.
- Guides on the Journey: Captains are the storytellers, educators, and facilitators who bring the magic of Music World to life. They lead our Heroes through immersive experiences, helping them discover the stories, virtues, and beauty woven into every corner of the destination.
- Stewards of Joy and Harmony: Captains embody the values of Music World, creating an environment that is welcoming, uplifting, and harmonious. Their mission is to ensure that every Hero feels valued and inspired.
- Creators of Unforgettable Moments: From offering personalized guidance to sharing the rich history of Music World’s time-travel towns, Captains play a vital role in crafting the moments that make every visit extraordinary.
Our Captains are more than employees—they are leaders who take pride in guiding Heroes on their journey through the magic and wonder of Music World.
The Journey of Music World
At Music World, the relationship between Captains and Heroes is at the core of our vision. Together, they embark on a journey that celebrates life, music, and the power of connection.
- A Shared Adventure: Heroes and Captains work together to create a dynamic and interactive experience, where every moment is filled with discovery and joy.
- A Legacy of Inspiration: By honoring guests as Heroes and employees as Captains, we foster a sense of purpose, pride, and connection that extends beyond Music World’s walls.
- A Celebration of Bravery and Leadership: This journey is about more than entertainment—it’s about celebrating the bravery to explore, the leadership to guide, and the joy of experiencing something truly unique.
Heroes and Captains: Building a World of Wonder
The titles of Heroes and Captains aren’t just about roles—they’re about honoring the spirit of Music World. Heroes represent the courage to dream, explore, and connect, while Captains embody the dedication to guide, inspire, and uplift.
Together, Heroes and Captains create the magic of Music World, building a destination where every moment is an adventure, every interaction is meaningful, and every guest leaves with a story to tell. At Music World, we celebrate the bravery of Heroes and the leadership of Captains, knowing that both are essential to the journey we share.