Brass, Beats, and Bold Spirits: Chicago 1920s at Music World

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February 20, 2025

When Music World opens its gates, guests will be transported to one of the most electrifying eras in music history—Chicago in the 1920s. This iconic decade will come alive, immersing every hero who enters in the heart-pounding rhythms of jazz, the bold freedom of the flapper era, and the undeniable spirit of Will.

In this vibrant town within Music World, guests will stroll down bustling streets lined with speakeasies, vintage theaters, and lively dance halls. The air will be filled with the sounds of brass instruments, soulful singers, and the infectious energy of improvisational jazz. Every corner will pulse with life, echoing the determination and resilience that defined Chicago in this transformative decade.

Will is the guiding virtue of this town—the force that kept musicians pushing boundaries, dreamers building their futures, and dancers moving even when times were tough. Guests will feel that same drive as they experience hands-on music sessions, step onto a recreated 1920s stage alongside jazz greats, or learn the Charleston from lively Captains leading the crowd.

The streets will tell stories—from the roaring triumphs of artists like Louis Armstrong to the daring spirits who brought music into hidden speakeasies. Each building will carry its own history, with vintage facades brought to life through 3D-printed designs, crafted sustainably to honor both the past and the future.

Guests will not only listen to music—they will become part of it. Whether swinging to a big band under golden lights, sipping a vintage-inspired cocktail while hearing a saxophone solo, or making their own beat in an interactive rhythm workshop, every experience will ignite their inner Will—to create, to move, and to never stop dreaming.

Chicago 1920s will be more than a tribute to jazz; it will be a celebration of resilience, creativity, and the enduring power of music to push us forward. In Music World, the spirit of Will will inspire every hero to take their next step—on the dance floor and in life.

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Music World is shaping its identity with two simple but profound words at its core: BE HAPPY. These words are not just a slogan—they are the foundation of everything we create and the promise of what Music World will deliver when it opens its doors. From this moment forward, Music World is committed to building a destination where joy, connection, and the universal magic of music come alive for every visitor.

Why “BE HAPPY” Matters Today and Tomorrow

Right now, as Music World takes shape, “BE HAPPY” drives every decision. Music has always been a universal source of joy, bridging cultures, creating memories, and uplifting spirits. We believe that happiness is transformative, and through music, we can inspire that happiness in every guest who joins us.

In the near future, this philosophy will guide the experiences that define Music World. Guests will perform alongside virtual music legends, step into immersive recreations of iconic music videos, and explore vibrant gardens filled with beauty and harmony. These moments of joy will leave a lasting impact, resonating long after the visit ends.

Starting With Guests in Mind

From its earliest concept to its future realization, Music World begins with its guests. Today, we are designing every detail with their happiness at the forefront. Every immersive attraction, every program, and every interaction is crafted to make guests feel valued, inspired, and deeply connected to the magic of music.

Tomorrow, this guest-first philosophy will come to life in ways that are personal and meaningful. Families, couples, and individuals will find experiences tailored to their unique interests, ensuring that every Hero who visits feels empowered to embrace the joy of the moment.

Joy and Harmony: A Timeless Commitment

“BE HAPPY” is a reflection of Music World’s timeless mission to create joy and harmony. Today, this commitment shapes our plans to provide an environment where people can escape the stresses of daily life and reconnect with what truly matters. In the future, Music World will be a sanctuary where joy and harmony flourish, creating a culture of positivity and inspiration.

Through interactive performances, immersive environments, and opportunities to connect, Music World will redefine how happiness is experienced. It will be a place where everyone feels free to dream, express themselves, and share in the magic of music.

How “BE HAPPY” Shapes the Experience

The philosophy of “BE HAPPY” is already driving the creation of Music World and will shape every aspect of the guest experience:

  • Performances with Virtual Icons: Today, we’re developing groundbreaking technology to allow guests to take the stage with holographic music legends. Tomorrow, these performances will bring the thrill of being in the spotlight to life.
  • Immersive Worlds: Plans are underway to recreate iconic venues and music videos, blending nostalgia with cutting-edge design. These spaces will allow guests to step directly into music history.
  • Building Connections: Today, we are designing programs to foster connections across generations. Tomorrow, these programs will unite families, friends, and strangers through the universal language of music.
  • Education with Joy: Currently, our team is curating workshops and exhibits to celebrate music’s cultural and historical impact. In the future, guests will leave not only entertained but enriched with new knowledge and insights.

Inspiring Generations, Now and in the Future

“BE HAPPY” is a message that resonates across generations. Today, as Music World takes shape, we’re imagining how children will discover the wonder of music for the first time, how teens will find creative inspiration, and how adults will reconnect with the songs and stories that defined their lives.

When Music World opens, it will be a place where happiness transcends age, uniting guests through shared experiences. Families will bond over performances, couples will rediscover the joy of connection, and friends will create unforgettable memories together.

Sustainability and Inclusivity: A Future-Ready Vision

Our commitment to “BE HAPPY” extends beyond guest experiences. Today, we are designing Music World to be a sustainable and inclusive destination. From using eco-friendly materials to creating accessible programs, we are ensuring that every guest feels welcome and every resource is used responsibly.

In the future, these efforts will be fully realized, providing a space where all guests can feel empowered to embrace happiness, knowing their experience is part of a larger vision for a better world.

Today’s Work, Tomorrow’s Promise

As Music World grows from an idea into reality, “BE HAPPY” serves as both our guiding principle and our ultimate goal. Today, it inspires every decision we make. Tomorrow, it will inspire every guest who steps through our gates.

Music World is more than a destination—it’s a movement. It’s a place where happiness is not just encouraged but celebrated, where music’s power to connect and uplift is fully realized. Whether today, tomorrow, or in the years to come, Music World will always remind us to celebrate the moment, find inspiration in music, and most importantly, BE HAPPY.

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