BE HAPPY: The Heart of Music World’s Mission
Music World is shaping its identity with two simple but profound words at its core: BE HAPPY. These words are not just a slogan—they are the foundation of everything we create and the promise of what Music World will deliver when it opens its doors. From this moment forward, Music World is committed to building a destination where joy, connection, and the universal magic of music come alive for every visitor.
Why “BE HAPPY” Matters Today and Tomorrow
Right now, as Music World takes shape, “BE HAPPY” drives every decision. Music has always been a universal source of joy, bridging cultures, creating memories, and uplifting spirits. We believe that happiness is transformative, and through music, we can inspire that happiness in every guest who joins us.
In the near future, this philosophy will guide the experiences that define Music World. Guests will perform alongside virtual music legends, step into immersive recreations of iconic music videos, and explore vibrant gardens filled with beauty and harmony. These moments of joy will leave a lasting impact, resonating long after the visit ends.
Starting With Guests in Mind
From its earliest concept to its future realization, Music World begins with its guests. Today, we are designing every detail with their happiness at the forefront. Every immersive attraction, every program, and every interaction is crafted to make guests feel valued, inspired, and deeply connected to the magic of music.
Tomorrow, this guest-first philosophy will come to life in ways that are personal and meaningful. Families, couples, and individuals will find experiences tailored to their unique interests, ensuring that every Hero who visits feels empowered to embrace the joy of the moment.
Joy and Harmony: A Timeless Commitment
“BE HAPPY” is a reflection of Music World’s timeless mission to create joy and harmony. Today, this commitment shapes our plans to provide an environment where people can escape the stresses of daily life and reconnect with what truly matters. In the future, Music World will be a sanctuary where joy and harmony flourish, creating a culture of positivity and inspiration.
Through interactive performances, immersive environments, and opportunities to connect, Music World will redefine how happiness is experienced. It will be a place where everyone feels free to dream, express themselves, and share in the magic of music.
How “BE HAPPY” Shapes the Experience
The philosophy of “BE HAPPY” is already driving the creation of Music World and will shape every aspect of the guest experience:
- Performances with Virtual Icons: Today, we’re developing groundbreaking technology to allow guests to take the stage with holographic music legends. Tomorrow, these performances will bring the thrill of being in the spotlight to life.
- Immersive Worlds: Plans are underway to recreate iconic venues and music videos, blending nostalgia with cutting-edge design. These spaces will allow guests to step directly into music history.
- Building Connections: Today, we are designing programs to foster connections across generations. Tomorrow, these programs will unite families, friends, and strangers through the universal language of music.
- Education with Joy: Currently, our team is curating workshops and exhibits to celebrate music’s cultural and historical impact. In the future, guests will leave not only entertained but enriched with new knowledge and insights.
Inspiring Generations, Now and in the Future
“BE HAPPY” is a message that resonates across generations. Today, as Music World takes shape, we’re imagining how children will discover the wonder of music for the first time, how teens will find creative inspiration, and how adults will reconnect with the songs and stories that defined their lives.
When Music World opens, it will be a place where happiness transcends age, uniting guests through shared experiences. Families will bond over performances, couples will rediscover the joy of connection, and friends will create unforgettable memories together.
Sustainability and Inclusivity: A Future-Ready Vision
Our commitment to “BE HAPPY” extends beyond guest experiences. Today, we are designing Music World to be a sustainable and inclusive destination. From using eco-friendly materials to creating accessible programs, we are ensuring that every guest feels welcome and every resource is used responsibly.
In the future, these efforts will be fully realized, providing a space where all guests can feel empowered to embrace happiness, knowing their experience is part of a larger vision for a better world.
Today’s Work, Tomorrow’s Promise
As Music World grows from an idea into reality, “BE HAPPY” serves as both our guiding principle and our ultimate goal. Today, it inspires every decision we make. Tomorrow, it will inspire every guest who steps through our gates.
Music World is more than a destination—it’s a movement. It’s a place where happiness is not just encouraged but celebrated, where music’s power to connect and uplift is fully realized. Whether today, tomorrow, or in the years to come, Music World will always remind us to celebrate the moment, find inspiration in music, and most importantly, BE HAPPY.
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The Allure of Time Travel
Time Travel Towns captures the universal fascination with time travel. For centuries, people have been captivated by the idea of revisiting moments in history, exploring the culture of different eras, and immersing themselves in the stories of the past. At Time Travel Towns, this dream becomes a reality, allowing guests to experience the sights, sounds, and emotions of the most iconic decades in human history.
From the swinging jazz clubs of 1920s Chicago to the vibrant streets of 1980s Los Angeles, every town in this destination is a carefully crafted time capsule. Each is designed to evoke a deep emotional connection, transporting guests to a world where the past feels alive and accessible.
Resonating Through Music and Memories
At the heart of Time Travel Towns is music—a universal language that transcends time and unites people. Each of the 11 towns is dedicated to a specific decade and a legendary music artist, offering guests the chance to step into iconic music videos, perform on famous stages alongside virtual music legends, and relive the magic of unforgettable performances.
Music has the power to evoke memories and emotions, making it a cornerstone of Time Travel Towns. Whether it’s the soulful melodies of 1940s Charleston or the electrifying beats of 1990s Paris, every note resonates with guests, creating a shared sense of joy, nostalgia, and connection.
A Place Where Everyone Belongs
One of the most compelling aspects of Time Travel Towns is its ability to resonate with people from all walks of life. By blending music, culture, and history, it offers something for everyone:
- For Families: A chance to bond over shared experiences and introduce younger generations to the culture and music of the past.
- For Nostalgic Travelers: An opportunity to relive the decades they grew up in and celebrate the moments that shaped their lives.
- For History and Music Enthusiasts: A living museum of culture and artistry, where history and music come alive in immersive, interactive ways.
This inclusivity is what makes Time Travel Towns a destination unlike any other—a place where people can come together, celebrate their differences, and find common ground in the universal joys of music, history, and storytelling.
Designed to Inspire and Connect
Every aspect of Time Travel Towns has been designed to create a lasting impact on its guests. From the intricate architecture inspired by historical landmarks to the immersive experiences that place visitors in the heart of the action, the destination inspires curiosity, creativity, and connection.
Guests are encouraged to make a wish at the Start Pavilion and follow the 12 virtues that guide them through their journey. These virtues—like Will, Joy, Harmony, and Patience—infuse every town, building, and experience, offering a deeper layer of meaning that resonates long after the visit ends.
A Timeless Destination for a Modern World
In today’s fast-paced, digital age, Time Travel Towns offers a rare opportunity to slow down, step back in time, and reconnect with what matters most. It bridges the gap between past and present, creating a space where guests can explore their heritage, discover new perspectives, and leave inspired to create their own legacy.
By blending the magic of time travel with the power of music and culture, Time Travel Towns has redefined what a destination can be. It is not just a place to visit—it is a journey to experience, a story to be a part of, and a memory to treasure forever.
Why It Resonates Best
Time Travel Towns resonates so deeply because it speaks to the core of what makes us human—the desire to connect, remember, and dream. It is a place where the past and present collide, where joy and harmony reign, and where every guest is empowered to create their own story. In Time Travel Towns, everyone is a hero of their own journey, exploring a world where time is not a limitation but an opportunity.
