Feel the Rhythm of 1920s Chicago at Music World

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February 11, 2025

A new era is about to be reborn. Future guests at Music World will step into the heart of 1920s Chicago, where jazz fills the air, hidden speakeasies thrive, and the energy of the Roaring Twenties comes alive. This is not just a history lesson—it’s a time-travel experience where visitors will live, dance, and explore one of the most transformative decades in music and culture.

A City of Music, Mystery, and Glamour

As visitors walk through the streets of 1920s Chicago at Music World, they will be surrounded by neon-lit theaters, grand ballrooms, and vintage taxis that make them feel as if they’ve traveled back in time. The vibrant energy of the Jazz Age will echo through every corner, immersing guests in the very essence of the era.

One of the most anticipated experiences will be the live jazz performances. Music will pour from grand stages, intimate clubs, and lively street corners, just as it did in the days of Louis Armstrong, King Oliver, and Bessie Smith. Every performance will transport guests to a time when jazz wasn’t just music—it was a movement that changed the world.

Beyond the music, fashion and nightlife will take center stage. Guests will be encouraged to dress the part, embracing the bold elegance of flapper dresses, dapper suits, and feathered hats. Exclusive Roaring Twenties gatherings, dance halls, and underground lounges will offer a glimpse into the glitz, glamour, and excitement that defined the decade.

Unlocking the Secrets of the Jazz Age

The 1920s were a time of rebellion, and Chicago was the city of hidden adventures. Music World will bring this thrilling history to life with secret speakeasies tucked behind unmarked doors. Guests will have to find the entrance, say the right password, and step into a world where jazz plays late into the night, and the spirit of the era is alive in every detail.

The famous Chicago Theatre will also play a major role, showcasing live performances that capture the essence of entertainment in the Roaring Twenties. Whether it’s a dazzling jazz performance or an era-inspired variety show, guests will witness firsthand the magic that made Chicago the epicenter of culture and creativity.

Why 1920s Chicago?

Music World is building Time Travel Towns that capture the most influential decades in music history. The 1920s were more than just a moment—they were a revolution. Jazz exploded onto the scene, changing the way people experienced music, dance, and nightlife forever. Chicago was at the center of it all, making it the perfect place to relive one of the most thrilling decades in history.

As the grand opening of 1920s Chicago at Music World approaches, anticipation is building. Soon, guests will step back in time, dancing to the rhythm of jazz, unlocking the secrets of the Prohibition era, and living the magic of a decade that still inspires the world today.

The past is calling—are you ready to answer?

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At Music World, every design decision has been carefully crafted to strike the perfect balance between creativity, functionality, and guest experience. By studying some of the world’s most iconic destinations, we will create a destination that captures the best of global innovation while offering Heroes (our Guests) an intimate and immersive experience.

After extensive research, we decided that Music World will span 130 acres, which is approximately the size of an average university campus. This thoughtful size will provide the ideal blend of spaciousness and walkability, ensuring Heroes can fully immerse themselves in the magic of music and time travel.

Inspired by Iconic Destinations

Our design process began by analyzing renowned global landmarks such as:

  • Central Park, NY (843 acres): A timeless example of urban design, offering space for interaction and relaxation.
  • The Gardens of Versailles, France (2,000 acres): Famous for its grandeur and meticulous design, showcasing the art of balance and harmony.
  • Times Square, NY (3 acres): A compact yet vibrant space that demonstrates how impactful design can thrive in small areas.

These destinations taught us how to create spaces that encourage engagement, inspiration, and connection. Music World will integrate these lessons into a unique experience centered around music, culture, and human connection.

Town Sizes: Intimate and Immersive

Each town in Music World will cover 10 acres, which is approximately the size of two average city blocks in New York. This intimate scale ensures that each town is large enough to include immersive, interactive experiences while remaining walkable and easy to explore.

Within these 10 acres, 3 acres will be dedicated to immersive attractions, allowing Heroes to step into iconic musical eras, participate in hands-on activities, and connect with the cultural legacies of each decade.

A Walkable, Immersive Experience

By designing Music World to cover 130 acres, we will ensure that Heroes have enough space to explore without feeling overwhelmed. The size is carefully calibrated to balance variety and accessibility, enabling Guests to visit multiple towns in a single trip while always discovering something new.

The layout will allow Heroes to move seamlessly between eras, from the jazz-filled streets of Chicago in the 1920s to the vibrant nightlife of Ibiza in the 2020s. Thoughtfully designed pathways will connect the towns, encouraging exploration while preserving the distinct atmosphere of each era.

Plenty of Ways to Explore

Heroes will have the flexibility to experience Music World at their own pace. Guests can choose to cover the entire destination in one day, exploring highlights across all 11 towns, or they can spend an entire day in just one town, fully immersing themselves in the culture, music, and activities of a single era. Whether racing through the decades or diving deep into one, there will be plenty of adventure and excitement for everyone.

From interactive performances to immersive productions, Music World will offer countless ways to engage with music and history. Every corner of the destination will be filled with opportunities to create memories, making it a place Heroes will want to visit again and again.

A Destination Designed for Growth

The decision to use 130 acres for Music World reflects our commitment to creating a world-class destination that feels expansive yet personal. This size allows us to provide Heroes with a rich variety of experiences while maintaining the flexibility to adapt and expand in the future.

Our 10-acre towns are designed to maximize both functionality and immersion. Whether Heroes are performing on stage, exploring interactive studios, or strolling through meticulously recreated streets, they will find themselves fully immersed in the music, culture, and spirit of the time.

A World Where Every Acre Tells a Story

At Music World, every acre will serve a purpose. From interactive attractions to immersive experiences, every space is designed to inspire joy, connection, and discovery. By drawing inspiration from the best destinations in the world and incorporating the intimacy of university campuses and city blocks, we will create a destination that feels expansive yet personal, innovative yet timeless.

Music World: Be Happy.

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