Life

BE HAPPY: The Heart of Music World’s Mission

By Harmony B.

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October 25, 2024

Music World is shaping its identity with two simple but profound words at its core: BE HAPPY. These words are not just a slogan—they are the foundation of everything we create and the promise of what Music World will deliver when it opens its doors. From this moment forward, Music World is committed to building a destination where joy, connection, and the universal magic of music come alive for every visitor.

Why “BE HAPPY” Matters Today and Tomorrow

Right now, as Music World takes shape, “BE HAPPY” drives every decision. Music has always been a universal source of joy, bridging cultures, creating memories, and uplifting spirits. We believe that happiness is transformative, and through music, we can inspire that happiness in every guest who joins us.

In the near future, this philosophy will guide the experiences that define Music World. Guests will perform alongside virtual music legends, step into immersive recreations of iconic music videos, and explore vibrant gardens filled with beauty and harmony. These moments of joy will leave a lasting impact, resonating long after the visit ends.

Starting With Guests in Mind

From its earliest concept to its future realization, Music World begins with its guests. Today, we are designing every detail with their happiness at the forefront. Every immersive attraction, every program, and every interaction is crafted to make guests feel valued, inspired, and deeply connected to the magic of music.

Tomorrow, this guest-first philosophy will come to life in ways that are personal and meaningful. Families, couples, and individuals will find experiences tailored to their unique interests, ensuring that every Hero who visits feels empowered to embrace the joy of the moment.

Joy and Harmony: A Timeless Commitment

“BE HAPPY” is a reflection of Music World’s timeless mission to create joy and harmony. Today, this commitment shapes our plans to provide an environment where people can escape the stresses of daily life and reconnect with what truly matters. In the future, Music World will be a sanctuary where joy and harmony flourish, creating a culture of positivity and inspiration.

Through interactive performances, immersive environments, and opportunities to connect, Music World will redefine how happiness is experienced. It will be a place where everyone feels free to dream, express themselves, and share in the magic of music.

How “BE HAPPY” Shapes the Experience

The philosophy of “BE HAPPY” is already driving the creation of Music World and will shape every aspect of the guest experience:

Performances with Virtual Icons: Today, we’re developing groundbreaking technology to allow guests to take the stage with holographic music legends. Tomorrow, these performances will bring the thrill of being in the spotlight to life.
Immersive Worlds: Plans are underway to recreate iconic venues and music videos, blending nostalgia with cutting-edge design. These spaces will allow guests to step directly into music history.
Building Connections: Today, we are designing programs to foster connections across generations. Tomorrow, these programs will unite families, friends, and strangers through the universal language of music.
Education with Joy: Currently, our team is curating workshops and exhibits to celebrate music’s cultural and historical impact. In the future, guests will leave not only entertained but enriched with new knowledge and insights.

Inspiring Generations, Now and in the Future

“BE HAPPY” is a message that resonates across generations. Today, as Music World takes shape, we’re imagining how children will discover the wonder of music for the first time, how teens will find creative inspiration, and how adults will reconnect with the songs and stories that defined their lives.

When Music World opens, it will be a place where happiness transcends age, uniting guests through shared experiences. Families will bond over performances, couples will rediscover the joy of connection, and friends will create unforgettable memories together.

Sustainability and Inclusivity: A Future-Ready Vision

Our commitment to “BE HAPPY” extends beyond guest experiences. Today, we are designing Music World to be a sustainable and inclusive destination. From using eco-friendly materials to creating accessible programs, we are ensuring that every guest feels welcome and every resource is used responsibly.

In the future, these efforts will be fully realized, providing a space where all guests can feel empowered to embrace happiness, knowing their experience is part of a larger vision for a better world.

Today’s Work, Tomorrow’s Promise

As Music World grows from an idea into reality, “BE HAPPY” serves as both our guiding principle and our ultimate goal. Today, it inspires every decision we make. Tomorrow, it will inspire every guest who steps through our gates.

Music World is more than a destination—it’s a movement. It’s a place where happiness is not just encouraged but celebrated, where music’s power to connect and uplift is fully realized. Whether today, tomorrow, or in the years to come, Music World will always remind us to celebrate the moment, find inspiration in music, and most importantly, BE HAPPY.

Harmony B.

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Step Into 1930s New York at Music World: A Timeless Journey Through Music and Culture

At Music World, we are bringing the electrifying energy of 1930s New York City to life, allowing guests to step back in time and experience the golden age of jazz, Art Deco elegance, and the unstoppable rhythm of a city on the rise.

As one of Music World’s Time Travel Towns, the 1930s New York experience will immerse guests in an era of resilience, artistic revolution, and musical innovation. From the neon glow of Times Square to the underground speakeasies where jazz legends reigned, every detail will capture the soul of the city that never sleeps.

A Stroll Through Time

Guests will wander through cobblestone streets lined with towering Art Deco skyscrapers, their facades glowing with the golden hues of a city that defined ambition. The hum of streetcars, the calls of bustling vendors, and the sounds of honking Model A Fords will transport visitors to a time when New York was shaping the future. The city’s skyline will be recreated with breathtaking authenticity, featuring landmarks like the Chrysler Building and Radio City Music Hall, each a stunning tribute to 1930s architecture.

The Jazz Revolution Lives On

At the heart of the experience lies the Harlem Jazz Club, a hidden gem where guests will step into a world of swinging brass and soulful melodies. Inspired by legendary venues like the Cotton Club and the Savoy Ballroom, this intimate space will feature live performances that capture the sounds of Duke Ellington, Billie Holiday, and Count Basie. Guests will have the chance to take the stage, join a jam session, or simply soak in the magic of the Roaring ’30s.

The Energy of Broadway

No visit to 1930s New York would be complete without the glamour of Broadway. Music World’s Broadway Street will transport guests to the heart of the theater district, where glowing marquees announce dazzling performances straight out of the Golden Age. Interactive experiences will allow guests to step into rehearsals, experience behind-the-scenes magic, and become part of a classic 1930s musical number, complete with dazzling costumes and chorus lines.

The Underground Speakeasies

Prohibition may have ended, but the allure of the underground speakeasy will live on. Guests will have the chance to uncover hidden, password-protected lounges tucked behind bookcases and unmarked doors. Inside, live jazz, craft cocktails (mocktails included), and whispered stories of the past will create an atmosphere of mystery and excitement, bringing the rebellious spirit of the era back to life.

Newsboys, Dancers, and the Spirit of the City

Throughout the streets, newsboys will shout the latest headlines, dancers will perform the Charleston and Lindy Hop, and the sights and sounds of a bygone era will come alive. Whether hailing a vintage taxi, watching street performers in Central Park, or catching a live orchestra playing under the glow of a grand ballroom chandelier, every moment will be an unforgettable piece of living history.

A Timeless New York Awaits

The 1930s New York experience at Music World will be more than just a place—it will be a feeling, a moment frozen in time where guests can relive the jazz age, the birth of Broadway, and the resilience of a city that never stops dreaming.

We are building a destination where history, music, and imagination come together in a way never seen before. Stay tuned as we bring Music World to life—one legendary era at a time.