At Music World, every design decision has been carefully crafted to strike the perfect balance between creativity, functionality, and guest experience. By studying some of the world’s most iconic destinations, we will create a destination that captures the best of global innovation while offering Heroes (our Guests) an intimate and immersive experience.
After extensive research, we decided that Music World will span 130 acres, which is approximately the size of an average university campus. This thoughtful size will provide the ideal blend of spaciousness and walkability, ensuring Heroes can fully immerse themselves in the magic of music and time travel.
Inspired by Iconic Destinations
Our design process began by analyzing renowned global landmarks such as:
- Central Park, NY (843 acres): A timeless example of urban design, offering space for interaction and relaxation.
- The Gardens of Versailles, France (2,000 acres): Famous for its grandeur and meticulous design, showcasing the art of balance and harmony.
- Times Square, NY (3 acres): A compact yet vibrant space that demonstrates how impactful design can thrive in small areas.
These destinations taught us how to create spaces that encourage engagement, inspiration, and connection. Music World will integrate these lessons into a unique experience centered around music, culture, and human connection.
Town Sizes: Intimate and Immersive
Each town in Music World will cover 10 acres, which is approximately the size of two average city blocks in New York. This intimate scale ensures that each town is large enough to include immersive, interactive experiences while remaining walkable and easy to explore.
Within these 10 acres, 3 acres will be dedicated to immersive attractions, allowing Heroes to step into iconic musical eras, participate in hands-on activities, and connect with the cultural legacies of each decade.
A Walkable, Immersive Experience
By designing Music World to cover 130 acres, we will ensure that Heroes have enough space to explore without feeling overwhelmed. The size is carefully calibrated to balance variety and accessibility, enabling Guests to visit multiple towns in a single trip while always discovering something new.
The layout will allow Heroes to move seamlessly between eras, from the jazz-filled streets of Chicago in the 1920s to the vibrant nightlife of Ibiza in the 2020s. Thoughtfully designed pathways will connect the towns, encouraging exploration while preserving the distinct atmosphere of each era.
Plenty of Ways to Explore
Heroes will have the flexibility to experience Music World at their own pace. Guests can choose to cover the entire destination in one day, exploring highlights across all 11 towns, or they can spend an entire day in just one town, fully immersing themselves in the culture, music, and activities of a single era. Whether racing through the decades or diving deep into one, there will be plenty of adventure and excitement for everyone.
From interactive performances to immersive productions, Music World will offer countless ways to engage with music and history. Every corner of the destination will be filled with opportunities to create memories, making it a place Heroes will want to visit again and again.
A Destination Designed for Growth
The decision to use 130 acres for Music World reflects our commitment to creating a world-class destination that feels expansive yet personal. This size allows us to provide Heroes with a rich variety of experiences while maintaining the flexibility to adapt and expand in the future.
Our 10-acre towns are designed to maximize both functionality and immersion. Whether Heroes are performing on stage, exploring interactive studios, or strolling through meticulously recreated streets, they will find themselves fully immersed in the music, culture, and spirit of the time.
A World Where Every Acre Tells a Story
At Music World, every acre will serve a purpose. From interactive attractions to immersive experiences, every space is designed to inspire joy, connection, and discovery. By drawing inspiration from the best destinations in the world and incorporating the intimacy of university campuses and city blocks, we will create a destination that feels expansive yet personal, innovative yet timeless.
Music World: Be Happy.
